SA Debt Relief ICP

1. Your full name

2. Company / trading name *

3. Roughly how many new clients do you sign per month currently?

3. How many leads can you realistically work per day without quality dropping?

Debt Profile

4. Minimum total debt you'll accept on a lead

5. Maximum total debt you'll accept on a lead

6. Number of separate credit agreements/accounts you prefer (e.g. 3+)

7. Debt types you most want represented

8. Which credit providers signal a GOOD lead?

9. Which credit providers signal a HARD lead?

Employment & Affordability

10. Employment / income type you accept

11. Minimum gross monthly income

12. Disposable income after living expenses needed for repayment to work

13. Employment sectors that close especially well

Urgency & Trigger Signals

14. Which situations make a lead hot for you?

Received a Section 129 letter / summonsGarnishee / emolument attachment order in place or threatenedAlready in arrears / missed paymentsFacing repossession of car or homeRecently declined for more creditJust been retrenched / income dropped

15. Do you prefer leads already behind on payments, or still up to date but struggling?

Intent & Awareness

16. Do you want leads specifically asking for debt review, or open to any debt solution?

17. How aware should the consumer be?

Knows they need debt review and is ready to startKnows they have a debt problem, unsure of the solutionJust exploring / curious

Risk / Asset & Profile Signals

20. Age range that converts best

18. Provinces / regions you serve

19. Profiles you do NOT want and won't pay for

20. The objection you can never win (the lead that always wastes your time)

21. A "dead lead" you keep getting that you wish you'd stop receiving

22. What does a lead need to have confirmed for you to call it qualified?

23. Finish this sentence:

"A perfect lead for us is someone who…"

ICP Definition Form

About Your Business

Your Ideal Lead (the consumer)

Anti-ICP (who you can NEVER close)

One Sentence